Managing Director Simon Cohen discusses prestige buyers

Simon Cohen reveals the two things high profile buyers look for in a property.

“Number one is privacy,” Mr Cohen said.

“Number two — they like to be lifestyle based. We see a lot of celebrities by the beaches like Bondi and Bronte.”

Cohen states prestige buyers use buyer’s agents to hunt for their family homes and their investments.

“They’re just like anyone else besides wanting to be low profile,” he said.

“We deal with high profile business people that want to make sure they’re buying the right property for the right price, they just don’t want to be taken advantage of.”

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