Simon Cohen lifts the lid on Prestige Property

With a focus on high-end decor, huge rooms and impressive frontages, Australia’s prestige property market is often viewed purely through the glamour of the homes themselves. But there is a different side to the industry — the challenge of buying a dream home at the top end of the market.

Prestige properties have been relatively unaffected by economic downturns and other property trends and forecasts. Often, owners are happy to hold off on selling unless there is a significant offer, and even when properties enter the market, they are usually sold by silent auction or private sale, rather than advertised online.

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